Tablets have become a staple device. They are selling at an incredible pace and businesses have to understand the importance of this. While some websites may still be mobile friendly on most tablets, many are not. If a website is not user friendly on a tablet, that user might just leave and find another website that can help them. With the percentage of mobile browsing done on tablets rising at such a rapid pace, it makes it incredibly important for business to provide that all important user friendly experience no matter what device people are viewing their website on. This is where responsive web design comes in.
Responsive web design does exactly what it entails, it responds. This design technique allows the website to determine what size of screen it is being opened on and adjust from there to show the website and its content in the most appropriate way. This is so useful because a website with responsive design will look and work well on a desktop screen, tablet screen, and smartphone screen.
While looks are always important, so is the usability of the website. Websites without responsive design can be incredibly hard to use on tablets. One common problem is that the words are too small or the buttons are hard to push. If people struggle to use the website, they will simply become frustrated and will leave. There is plenty of business to be had online and no company can afford to just lose customers for this reason. That is why all businesses need to understand that having a mobile friendly website is more than just a convenience.
Tablet sales continue to climb and many people use them as their primary browsing device. Mobile browsing is not going away and will continue to rise. This is not a problem that can be brushed aside and this is not a trend. Having a mobile friendly website is something that businesses will need or they will be left behind.
Ultimately, responsive web design is something that is well worth the investment. Mobile browsing makes a very significant portion of internet browsing and it will continue to grow. The website is often the first impression someone has of a business and if that impression is made on a tablet, businesses will want to make sure that it is just as good as it would be on a desktop computer. Make sure to keep your website current.